Systematic Review and Research Agenda Emphasizing Persuasion Knowledge Model as an Alternative Tool That Can Mitigate the Effect of Fake News on Consumers’ Intention to Adopt an Innovation

Aim: This study aims to conduct a systematic review to gather evidence from existing literature for the purpose of developing a new behavioural model. The model will leverage Persuasion Knowledge (PK) to mitigate the harmful effects of fake news in the context of the Behavioural Reasoning Theory (BR...

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Bibliographic Details
Published in:Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
Main Authors: Cerasel O. Cuteanu, Ciprian Marcel Pop, Angela-Eliza Micu
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2025-04-01
Subjects:
Online Access:http://eia.feaa.ugal.ro/images/eia/2025_1/Cuteanu_Pop_Micu.pdf