The nexus between quality of customer relationship management systems and customers' satisfaction: Evidence from online customers’ reviews

Customer Relationship Management (CRM) is a method of management that aims to establish, develop, and improve relationships with targeted customers in order to maximize corporate profitability and customer value. There have been many CRM systems in the market. These systems are developed based on th...

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Bibliographic Details

Published in:	Heliyon
Main Authors:	Mehrbakhsh Nilashi, Rabab Ali Abumalloh, Hossein Ahmadi, Sarminah Samad, Mesfer Alrizq, Hamad Abosaq, Abdullah Alghamdi
Format:	Article
Language:	English
Published:	Elsevier 2023-11-01
Subjects:	CRM Customer satisfaction Online customers reviews Text mining Clustering
Online Access:	http://www.sciencedirect.com/science/article/pii/S2405844023090369