Counterfinality: On the Increased Perceived Instrumentality of Means to a Goal

The present research investigates the counterfinality effect, whereby the more a means is perceived as detrimental to an alternative goal, the more it is perceived as instrumental to its focal goal. The results from five studies supported this hypothesis. Study 1 demonstrated the counterfinality eff...

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Bibliographic Details
Published in:Frontiers in Psychology
Main Authors: Birga M. Schumpe, Jocelyn J. Bélanger, Michelle Dugas, Hans-Peter Erb, Arie W. Kruglanski
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-07-01
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Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2018.01052/full