Halal Label and Product Quality: Case Study Wardah Cosmetic Product Purchase Decision
The development of the Indonesian cosmetic industry is relatively rapid because cosmetic products have become primary needs in Indonesia which the population is predominantly Muslim. This development caused competitive competition between cosmetics brands in Indonesia. Because of this competition, W...
| Published in: | Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Institut Agama Islam Negeri Kendari
2022-01-01
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| Subjects: | |
| Online Access: | https://ejournal.iainkendari.ac.id/index.php/lifalah/article/view/1919 |