Transformation of Z-Generation in the context of globalization and place marketing: the case of Hungarian students
Considering that in most cases graduates of higher educational establishments stay and work in small settlements, the potential target audience for the use of territorial marketing tools is the student as representatives of generation Z. The main characteristics of generation Z in the article are de...
| Published in: | SocioEconomic Challenges |
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| Main Author: | |
| Format: | Article |
| Language: | English |
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The Academic Research and Publishing UG (i. G.) (AR&P) LLC
2020-04-01
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| Subjects: | |
| Online Access: | https://armgpublishing.com/wp-content/uploads/2020/04/3-4.pdf |