The application of SCONET scale in the research of consumer ethnocentrism in Serbia

The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market. Additionally, the study investigates whether there is a connection between CE measured by the SCONET scale and consumer intention...

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發表在:	Marketing (Beograd. 1991)
Main Authors:	Gašević Dragana, Jovičić Dragoljub, Zdravković Stefan, Čakajac Božidar
格式:	Article
語言:	英语
出版:	Srpsko udruženje za marketing 2024-01-01
主題:	cetscale sconet consumer ethnocentrism purchasing intentions
在線閱讀:	https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712402115G.pdf