Rhetorical tools in multimodal copywriting texts
The article is focused on two main aspects of copywriting texts - multimodality and rhetoric in order to outline the theoretical framework of these concepts and demonstrate their role as a tool for creating effective communicative messages. The analysis provided grounds for the following co...
| 出版年: | Медии и език |
|---|---|
| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | ブルガリア語 |
| 出版事項: |
Sofia University "St. Kliment Ohridski"
2023-04-01
|
| オンライン･アクセス: | http://medialinguistics.com/2023/03/12/rhetorical-tools-in-multimodal-copywriting-texts/ |