Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier

Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers. Design/Methods/Approach: This study uses a purposive sampling technique to obtain a sample of 400 respondents who had used Citilink air...

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Bibliographic Details

Published in:	Jurnal Manajemen Teori dan Terapan
Main Authors:	Dewa Ayu Abhinandati Prajna Pratisthita, Putu Gde Arie Yudhistira, Ni Ketut Wiwiek Agustina
Format:	Article
Language:	English
Published:	Universitas Airlangga 2022-08-01
Subjects:	brand positioning brand image perceived price repurchase intention
Online Access:	https://e-journal.unair.ac.id/JMTT/article/view/35715