Influence of editorial content on loyalty of audience to the subject of advertising

The main trend in the modern advertising market has become the format of "native advertising", which is actively used on a variety of resources.The article deals with issues related to the use of non- traditional advertising tools; considers online native advertising formats, which allow u...

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Bibliographic Details

Published in:	Динамика медиасистем
Main Authors:	Надежда Скрипникова, Елена Шушарина
Format:	Article
Language:	English
Published:	Chelyabinsk State University 2021-12-01
Subjects:	native advertising advertising format social networks advertising and public relations video hosting brand content
Online Access:	https://dynamicsmedia.ru/index.php/dm/article/view/52