Willingness to Pay for Blueberries: Sensory Attributes, Fruit Quality Traits, and Consumers’ Characteristics

Understanding consumers’ preferences for fruit quality attributes is key to informing breeding efforts, meeting consumer preferences, and promoting increased market demand. The objective of this study was to assess the effect of fruit quality traits and hedonic sensory evaluation on consumers’ willi...

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发表在:	HortScience
Main Authors:	Elizabeth Canales, R. Karina Gallardo, Massimo Iorizzo, Patricio Munoz, Luis Felipe Ferrão, Claire Luby, Nahla Bassil, Marti Pottorff, Penelope Perkins-Veazie, Paul Sandefur, Ann Colonna, Charles Sims
格式:	文件
语言:	英语
出版:	American Society for Horticultural Science (ASHS) 2024-07-01
主题:	consumer preferences firmness flavor quality traits sensory analysis
在线阅读:	https://journals.ashs.org/hortsci/view/journals/hortsci/59/8/article-p1207.xml