Serial mediation role of destination image: Will virtual reality replace the decision to visit offline destination?

This study aims to evaluate the impact of virtual reality exposure on Instagram users’ decisions to visit physical locations and their perceptions of the destination. It also analyzes the mediating role of destination image on the phygical tourism intentions of Instagram users in Indonesia. This stu...

Full description

Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Karisma Sri Rahayu, Andriani Kusumawati, Edriana Pangestuti, Endang Siti Astuti
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2024-04-01
Subjects:	destination image offline visit decision tourist behavior virtual reality experience
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19933/IM_2024_02_Rahayu.pdf