When do consumers perceive supermarket chains as good corporate citizens? Evidence from the Dominican Republic during Covid-19

The disruptions caused by the COVID-19 pandemic have magnified the need to examine how corporate citizenship (CC) influences consumer behavior. This study extends the theory of planned behavior and tests the relative influence of four dimensions of CC on consumer planned intentions to buy (BI) and p...

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Bibliographic Details

Published in:	Journal of the Academy of Business and Emerging Markets
Main Authors:	Luis J. Camacho, Meena Rambocas, Moises Banks
Format:	Article
Language:	English
Published:	Academy of Business and Emerging Markets 2022-03-01
Subjects:	corporate citizenship corporate social responsibility theory of planned behavior covid-19
Online Access:	https://doi.org/10.5281/zenodo.6330593