The role of demographic characteristics and shopping habits in online shopping behavior

E-commerce is a prospering industry, its global market size has doubled in recent years and, in addition to volume growth of more than 100%, its market share is constantly increasing. There has been a significant change in the information search phase of purchase decisions recently, which appears in...

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Bibliographic Details
Published in:Innovative Marketing
Main Authors: Valentina Balogh-Kardos, Renátó Balogh, Tímea Gál
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-02-01
Subjects:
consumer behavior
e-commerce
marketing
online retailing
online shopping
social media
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21613/IM_2025_01_Balogh-Kardos.pdf

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https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21613/IM_2025_01_Balogh-Kardos.pdf

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