The role of demographic characteristics and shopping habits in online shopping behavior

E-commerce is a prospering industry, its global market size has doubled in recent years and, in addition to volume growth of more than 100%, its market share is constantly increasing. There has been a significant change in the information search phase of purchase decisions recently, which appears in...

書目詳細資料
發表在:	Innovative Marketing
Main Authors:	Valentina Balogh-Kardos, Renátó Balogh, Tímea Gál
格式:	Article
語言:	英语
出版:	LLC "CPC "Business Perspectives" 2025-02-01
主題:	consumer behavior e-commerce marketing online retailing online shopping social media
在線閱讀:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21613/IM_2025_01_Balogh-Kardos.pdf

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