Structural Analysis of Port Brand Equity Using Structural Equation Modeling1

Port competition, especially in the Northeast Asia (NEA) region, can be described as a price war. In this price competition, it is necessary to build up the brand concept to acquire higher market share. This paper aims to provide structural relationships for port brand equity (PBE) and explore the P...

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書誌詳細

出版年:	Asian Journal of Shipping and Logistics
主要な著者:	Taehwee Lee, Gi-Tae Yeo, Vinh V. Thai
フォーマット:	論文
言語:	英語
出版事項:	Elsevier 2014-12-01
主題:	Port Brand Equity B2B Brand Equity Structural Equation Modeling Port Service Quality
オンライン･アクセス:	http://www.sciencedirect.com/science/article/pii/S2092521214000571