Determinants of Social Media Marketing Adoption in Small, Medium and Micro Enterprises during the Covid-19 pandemic

Purpose: This study aims at assessing the determinants of Social Media Marketing in small, medium and micro enterprises (SMMEs) during the Covid 19 pandemic. Design / Method / Approach: The study seeks to understand the viewpoints and motives for employing social media campaigns. Thus, a structu...

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Bibliographic Details

Published in:	European Journal of Management Issues
Main Authors:	Mmatsela ramphele, Steven Kayambazinthu Msosa
Format:	Article
Language:	English
Published:	Oles Honchar Dnipro National University 2022-06-01
Subjects:	Small, Medium and Micro Enterprises Social Media Marketing Covid-19
Online Access:	https://mi-dnu.dp.ua/index.php/MI/article/view/363