Le traitement du genre dans les publicités télévisuelles pour enfants
Discursive strategies in television programming play a role in structuring young children’s relationship to the world. The authors studied a selected sample of advertising spots broadcast during the weekend morning French television programs intended for children. A particular attention is paid to t...
| Published in: | Communication |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | French |
| Published: |
Université Laval
2014-01-01
|
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/4740 |