Le traitement du genre dans les publicités télévisuelles pour enfants
Discursive strategies in television programming play a role in structuring young children’s relationship to the world. The authors studied a selected sample of advertising spots broadcast during the weekend morning French television programs intended for children. A particular attention is paid to t...
| Published in: | Communication |
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| Main Authors: | , |
| Format: | Article |
| Language: | French |
| Published: |
Université Laval
2014-01-01
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| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/4740 |
| Summary: | Discursive strategies in television programming play a role in structuring young children’s relationship to the world. The authors studied a selected sample of advertising spots broadcast during the weekend morning French television programs intended for children. A particular attention is paid to the narratives favouring the dissemination of extremely stereotypical, gendered norms of behaviour that strongly shape children’s acceptance of gendered roles. |
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| ISSN: | 1189-3788 1920-7344 |