Counter-Institutional Identities and Product Innovation: “Core-Satellite” as a Response to Competing Logics Shaping Artisan Businesses

The recent increase in the number of business studies lends us a better understanding of the multi-faceted behaviors of artisans whose product innovation is made to strategically respond to different logics. The purpose of this study is to develop an analytical framework for artisan product innovati...

Full description

Bibliographic Details

Published in:	SAGE Open
Main Authors:	Van Dai Nguyen, Thi Thuc Anh Phan, Thi Tuyet Mai Nguyen, Quynh Hoa Nguyen, Mai Van Trinh, Sy Long Pham, Hong Nhat Vo
Format:	Article
Language:	English
Published:	SAGE Publishing 2023-08-01
Online Access:	https://doi.org/10.1177/21582440231190838