Counter-Institutional Identities and Product Innovation: “Core-Satellite” as a Response to Competing Logics Shaping Artisan Businesses

The recent increase in the number of business studies lends us a better understanding of the multi-faceted behaviors of artisans whose product innovation is made to strategically respond to different logics. The purpose of this study is to develop an analytical framework for artisan product innovati...

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Bibliographic Details
Published in:	SAGE Open
Main Authors:	Van Dai Nguyen, Thi Thuc Anh Phan, Thi Tuyet Mai Nguyen, Quynh Hoa Nguyen, Mai Van Trinh, Sy Long Pham, Hong Nhat Vo
Format:	Article
Language:	English
Published:	SAGE Publishing 2023-08-01
Online Access:	https://doi.org/10.1177/21582440231190838

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