Antecedents of online purchasing behavior Antesenden perilaku pembelian secara daring

Abstract : This study aims to determine the effect of information quality, service quality, as antecedent of  online purchasing decision behavior. The population in this study is consumer  who had been shopping for products or goods through the sale and purchase site of tokopedia.com. This study usi...

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Bibliographic Details

Published in:	Benefit Jurnal Manajemen dan Bisnis
Main Authors:	Rini Kuswati, Amalia Saleha
Format:	Article
Language:	English
Published:	Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta 2018-12-01
Subjects:	quality of information, service quality, trust and online purchasing behavior
Online Access:	http://journals.ums.ac.id/index.php/benefit/article/view/6655