Developing a causal relationship among factors of e-commerce: A decision making approach

This study introduces the decision-making trial and evaluation laboratory (DEMATEL) method to develop a causal relationship between factors of e-commerce. Differently from the typical correlation analysis which directly used two groups of variables to measure strength of correlation, this decision m...

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Bibliographic Details

Published in:	Journal of King Saud University: Computer and Information Sciences
Main Authors:	Lazim Abdullah, Razamin Ramli, Huda Omar Bakodah, Mahmod Othman
Format:	Article
Language:	English
Published:	Springer 2020-12-01
Subjects:	E-commerce Cause and effect diagram Decision making Digraph DEMATEL
Online Access:	http://www.sciencedirect.com/science/article/pii/S1319157818309558