ENHANCING SALES EFFICIENCY WITH THE USE OF BUSINESS INTELLIGENCE AND ANALYTICS IN A PUBLIC COMPANY

The emergence of business intelligence (BI) from advancements in information technology transforms vast amounts of company data into valuable information crucial for strategic decision-making. Numerous studies have shown that very little data is actually used in making strategic decisions, and th...

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Bibliographic Details

Published in:	Poslovna Izvrsnost
Main Authors:	Josip Poljak, Ivan Dević, Jerko Glavaš
Format:	Article
Language:	English
Published:	University of Zagreb, Faculty of Economics & Business 2024-01-01
Subjects:	Business intelligence Sales Efficiency Sales Efficiency System (SES) Work efficiency.
Online Access:	https://hrcak.srce.hr/file/459877