Confirmation bias in digital communication: The tendency of consumers to favor information that confirms their pre-existing beliefs

Certain members of society, who are characterized by overconfidence, a relatively low level of knowledge, and a high level of misinformation or incomplete information, tend to selectively choose information from real life or the digital environment, in order to confirm their earlier incorrect belief...

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Bibliographic Details

Published in:	Megatrend Revija
Main Authors:	Baltezarević Radoslav, Baltezarević Ivana, Ravić Nenad
Format:	Article
Language:	English
Published:	Megatrend University 2023-01-01
Subjects:	confirmation bias consumers digital environment
Online Access:	https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2023/1820-31592302025B.pdf