Influencer dan Strategi Penjualan: Studi Netnografi pada Pengguna Jasa Selebgram sebagai Media Promosi

The business is undergoing many changes including the media used as promotion. The existence of advertisements on television began gradually abandoned and shifted to a new strategy, namely advertising on social media. The rapid growth of social media users in Indonesia has become one of the factors...

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Bibliographic Details

Published in:	Benefit Jurnal Manajemen dan Bisnis
Main Authors:	Muhammad Nasih, Otto Masyad Susanto, Abdul Roziq Fanshury, Sigit Hermawan
Format:	Article
Language:	English
Published:	Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta 2020-12-01
Subjects:	media sosial, influencer, strategi penjualan, netnografi, iklan instagram
Online Access:	http://journals.ums.ac.id/index.php/benefit/article/view/11305