Brand Co-Creation dalam Mengoptimalkan Pengaruh Social Media Merketing Terhadap Business Performance

This study uses brand co-creation as a mediating variable to determine the effect of social media marketing on company performance. The population in this study were MSMEs in Salatiga City and used hair formula calculations to select 110 samples. The sample was obtained using purposive sampling. Dat...

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Bibliographic Details

Published in:	Benefit Jurnal Manajemen dan Bisnis
Main Authors:	Muhamad Andriyanto, Faqih Nabhan
Format:	Article
Language:	English
Published:	Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta 2025-05-01
Subjects:	social media marketing business performance brand co-creation
Online Access:	https://journals2.ums.ac.id/benefit/article/view/9169