The market power of digital consumers in 24/7/365 connected world

This paper analyzes and presents the sources of the market power of digital consumers and marketing opportunities for companies in the 24-7-365-connected world. A research was conducted into the impact of students connected via the social media on changes at the faculty, civil society and social cha...

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Bibliographic Details

Published in:	Megatrend Revija
Main Authors:	Rakić Mira, Rakić Beba
Format:	Article
Language:	English
Published:	Megatrend University 2019-01-01
Subjects:	digital consumers social media market power connected world marketing opportunities
Online Access:	https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2019/1820-31591902079R.pdf