Pengaruh Green Product, Green Advertising, Dan Green Brand Image Terhadap Keputusan Pembelian Dengan Consumer Attitude Sebagai Variabel Mediasi

The objectives of this study were to determine the effect of green product attributes on purchasing decisions mediated by consumer attitude, to determine the effect of green advertising on purchasing decisions mediated by consumer attitude, to determine the effect of green brand image on purchasing...

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Bibliographic Details

Published in:	Benefit Jurnal Manajemen dan Bisnis
Main Authors:	Imfrianti Augtiah, Ihwan Susila, Wiyadi
Format:	Article
Language:	English
Published:	Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta 2022-12-01
Subjects:	green product attribute, green advertising, green brand image, consumer attitude, keputusan pembelian
Online Access:	https://journals2.ums.ac.id/benefit/article/view/1486