Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions

Brand loyalty is one of the most essential component that incumbent company to retain their customers, particularly in order to win the market share. The main reason is that incumbent firms need to maintain their market share and then upscale their market when they have a thorough understanding of t...

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Bibliographic Details

Published in:	Benefit Jurnal Manajemen dan Bisnis
Main Authors:	Verina Cornelia, Yusepaldo Pasharibu
Format:	Article
Language:	English
Published:	Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta 2020-12-01
Subjects:	brand attachment, customer digital experience, brand loyalty, repurchase intentions
Online Access:	http://journals.ums.ac.id/index.php/benefit/article/view/11278