Image Formation of Higher Educational Institutions in the Field of Culture Based on Communication Models

The issue of evaluating the effectiveness of image formation can be considered in two aspects: functional and communicative. The functional aspect of an effective image is implemented at the stage of image planning, and formulation of its core and basic characteristics. A competent and comprehensiv...

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Bibliographic Details

Published in:	Цифрова платформа: інформаційні технології в соціокультурній сфері
Main Author:	Марина Зацерківна
Format:	Article
Language:	English
Published:	Kyiv National University of Culture and Arts Publishing Center 2022-12-01
Subjects:	cultural higher education institutions image of higher education institutions communication models
Online Access:	http://infotech-soccult.knukim.edu.ua/article/view/270127