Omni-channel customer management processes in retail: An exploratory study on fulfillment-related options
Omni-channel retailers systematically connect their sales and communication channels to create a seamless shopping experience. Influencing customers in their channel choices can result in reduced costs to serve customers and increased revenue. To achieve this, comprehensive omni-channel customer m...
| Published in: | Logistics Research |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2019-07-01
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| Subjects: | |
| Online Access: | https://www.bvl.de/lore/all-volumes--issues/volume-12/issue-1/omni-channel-customer-management-processes-in-retail-an-exploratory-study-on-fulfillment-related-options |