Showing 21 - 40 results of 43 for search 'Chia-Ching Tsai', query time: 0.10s Refine Results
  1. 21
    The Impact of Physical Attractiveness and Types of Spokesperson on Spokesperson Credibility and Advertising Effectiveness─ The Case of Public Service Advertisement
    by I-Ju Huang, 黃薏如
    Published 2010
    Other Authors: “...Chia-Ching Tsai...”
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  2. 22
    Applying Match-up Hypothesis to Investigate the Impact of Match-up between Physical Attractiveness/Expertise and Service
    by Hsing-Rung Chang, 張幸容
    Published 2010
    Other Authors: “...Chia-Ching Tsai...”
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  3. 23
    It''s Hard to Control Yourself If You Have Wrong Feelings－The Impact of Regulatory Fit on Sales Promotion.
    by Sin-yu Lin, 林欣瑜
    Published 2012
    Other Authors: “...Chia-Ching Tsai...”
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  4. 24
    Investigation on Gaming Emotion in Service Encounter – the Impact of Physical Attractiveness of Service Providers and Other Customers.
    by Yi-Shuang Bai, 白儀霜
    Published 2012
    Other Authors: “...Chia-ching, Tsai...”
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  5. 25
    Beauty and Nudity of Service Providers – Study on Professional Service Industry and Match-up Hypothesis
    by Shih-che Lin, 林詩哲
    Published 2012
    Other Authors: “...Chia-ching Tsai...”
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  6. 26
    Contagion of Advertisement Endorsers - Investigation on Cultural Meaning Transfer of Masculinity and Femininity and Match-up Hypothesis
    by Hsiao-ching Huang, 黃曉青
    Published 2012
    Other Authors: “...Chia-ching Tsai...”
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  7. 27
    Does Relationship Matter? – Negative Response, Betrayal, Fairness and Recovery Satisfaction in Service Failure
    by Yu-chi Cheng, 鄭于琦
    Published 2012
    Other Authors: “...Chia-ching Tsai...”
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  8. 28
    Signature Makes Customers Police Other Customers- Investigation on Customer Citizenship Behavior under Social Identity Threat
    by Ya-Chi Huang, 黃雅琦
    Published 2013
    Other Authors: “...Chia-Ching Tsai...”
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  9. 29
    Signature Makes Good Organizational Citizens?- The Impact of Intra-Role Conflict and Identity-Helping Closeness
    by Yung-cheng Hsieh, 謝永成
    Published 2013
    Other Authors: “...Chia-ching Tsai...”
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  10. 30
    The Impact of Relationship Norms on Gaming Emotion－ Investigation on Service Failure Types and Service Guarantee
    by Meng-Je Sin, 辛孟哲
    Published 2013
    Other Authors: “...Chia-Ching Tsai...”
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  11. 31
    Hopefulness Makes it More Difficult for People to Self-Control than Loneliness-The Impact of Temporal Distance and Choice Frame
    by Wei-ming Chao, 趙韋銘
    Published 2013
    Other Authors: “...Chia-ching Tsai...”
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  12. 32
    Experiential Analogy Communicates Traveling Experience－Investigation on Involvement, Preference for the Base Experience and Contagious Mechanism
    by Kuan-Wei Wang, 王冠偉
    Published 2013
    Other Authors: “...Chia-Ching Tsai...”
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  13. 33
    The Story of Bringing Chopsticks：Effect of Role Similarities / Narrative Point of View and Role Models on Communication Effectiveness of Fear Appeal Advertisements
    by Yen-ju Lin, 林妍汝
    Published 2011
    Other Authors: “...Chia-ching Tsai...”
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  14. 34
    A Study of Applying Second-Order Conditioning Theory on the Effects of Multiple Endorsements by Celebrity – Perspective of Match-up between Celebrity and Products
    by Jun-wei Tu, 涂峻瑋
    Published 2011
    Other Authors: “...Chia-ching Tsai...”
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  15. 35
    Gaming Emotions under Perceived Risk- From the Viewpoint of Prospect Theory
    by Mei-chun Lin, 林美君
    Published 2011
    Other Authors: “...Chia-Ching Tsai...”
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  16. 36
    The Impact of Gender and Social Comparison Direction on Expectancy and Value of Interpersonal
    by Yi-ching Tseng, 曾怡菁
    Published 2011
    Other Authors: “...Chia-ching, Tsai...”
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  17. 37
    The Classical Conditioning Effect of Fear Appeal Advertisement─ Based on Assimilation-Contrast Theory
    by Chi-Ting Ko, 柯琪婷
    Published 2011
    Other Authors: “...Chia-Ching Tsai...”
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  18. 38
    The Embarrassment and Satisfaction of Physical Attractiveness: Discussion on Match-up Hypothesis and Service Embarrassment Encounter.
    by Yen-tsen Liu, 劉彥岑
    Published 2011
    Other Authors: “...Chia-ching, Tsai...”
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  19. 39
    The Study on the Impact of a Salesperson''s Physical Attractiveness and Expertise on Developing Customer Relationship
    by Li-hsia Ke, 柯酈霞
    Published 2009
    Other Authors: “...Chia-ching Tsai...”
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  20. 40
    Investigating the Brand Personality of Automobile Advertisements via Content Analysis and the Match-up effect between Brand Personality and Physical Attractiveness of Models
    by Chia-chen Ho, 何佳蓁
    Published 2009
    Other Authors: “...Chia-ching Tsai...”
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