Generational cohorts and their attitudes toward advertising

by Ernest Cyril de Run, Hiram Ting
Published 2013-12-01

CAN ETHNICALLY TARGETED ADVERTISING WORK FOR MALAY ADOLESCENTS?: THE MODERATING ROLE OF THE STRENGTH OF ETHNIC IDENTITY

by Ernest Cyril de Run, Muhammad Mohsin Butt
Published 2012-01-01

Leader member exchange, gender, and influence tactics. A test on multnational companies in Malaysia

by May-Chiun Lo, T. Ramayah, Ernest Cyril de Run
Published 2009-02-01

Young Adults’ Attitude Towards Advertising: a multi-group analysis by ethnicity

by Hiram Ting, Ernest Cyril de Run, Ramayah Thurasamy
Published 2015-08-01

“Made In China” Products and the Implication of Ethnic Identification Strength

by Huat Wei Huang, Ernest Cyril de Run, Hiram Ting, Huong Sung Colin Ting
Published 2016-05-01

Are we Baby Boomers, Gen X and Gen Y? A qualitative inquiry into generation cohorts in Malaysia

by Hiram Ting, Tze-Yin Lim, Ernest Cyril de Run, Hannah Koh, Murni Sahdan
Published 2018-01-01

Pakistani childrens’ views of TV advertising

by Muhammad Kashif, Umair Altaf, Sajid Ali, Umer Asif, Hafiz Muhammad Ayub, Wafa Abeer, Ernest Cyril De Run
Published 2012-12-01