Glen L. Urban

Glen L. Urban has been a member of the MIT Sloan School of Management faculty since 1966 and dean at the school from 1993 to 1998. Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, entrepreneur, and author. He is the Chairman of Sloan's MIT Center for Digital Business. Provided by Wikipedia
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  1. 21
    AI needs-based configurator implemented in Java
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  2. 22
    Prospective marketing meta-analysis : the effect of TV vs new media car ads on consumer car consideration probabilities in China and USA
    by Gokce, Yasemin
    Published 2014
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  3. 23
    The effect of a benevolent mobile app on brand consideration, and enforcement methods for improved measurement
    by Wekesa, Beneah Kombe
    Published 2016
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  4. 24
    Improving customer experience through advocacy and morphing : a Web application for Suruga Bank
    by Tokoro, Yoshio
    Published 2009
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  5. 25
    Changing Channels : a framework for communication planning in a media intensive society
    by Scott, Voloe Jefferson
    Published 2009
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  6. 26
    Digital ad morphing : using behavioral analysis to increase response rates to online advertisements
    by Link, Cordelia S
    Published 2011
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  7. 27
    Nonlinear navigation and context-sensitive help in the Sloan Electronic Commerce Project
    by Tian, Rong Fong, 1975-
    Published 2009
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  8. 28
    Design and implementation of a user-adaptive website with information palettes
    by Li, Qiuyuan Jimmy
    Published 2009
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  9. 29
    Management decision support and the new product development process
    by Parthasarathy, Sanjay
    Published 2005
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  10. 30
    Business impacts of CRM implementations
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  11. 31
    Empathetic marketing
    by Suzuki, Kengo
    Published 2016
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  12. 32
    An example of trust-based marketing and customer advocacy in e-commerce
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  13. 33
    Determinants and consequences of trust in online environment
    by Bart, Yakov, 1977-
    Published 2007
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  14. 34
    Lead user innovation : concept analysis and management implications
    by Teodorescu, Anton P
    Published 2005
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  15. 35
    Online advertisement morphing : empirical and strategic implications
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  16. 36
    Listening In : developing a virtual engineer for the online identification of Unmet customer needs
    by Mann, Christopher Cyril, 1970-
    Published 2005
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  17. 37
    A simulation model of population and agricultural growth in a developing country : a case study of Pakistan.
    by Sultan, Fareena
    Published 2005
    Other Authors: “...Glen L. Urban and Daniel Kleitman....”
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  18. 38
    Marketing strategies in innovative industries : the case of package/document delivery services
    by Jacques, François
    Published 2005
    Other Authors: “...Richard de Neufville and Glen L. Urban....”
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  19. 39
    Micronotes, LLC : business plan
    by Kinkead, Devon Andrew
    Published 2009
    Other Authors: “...Glen L. Urban and Andrew W. Lo....”
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