Showing 21 - 40 results of 41 for search 'Hsuan-Yi Chou', query time: 0.15s Refine Results
  1. 21
    Smile Effects in the Elections: The Influences of Smile Types and Sincerity on Campaign Billboard Advertising Effectiveness
    by Shen-Yun Lei, 雷勝雲
    Published 2018
    Other Authors: “...Hsuan-Yi Chou...”
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  2. 22
    Using Zaltman Metaphor Elicitation Technique To Explore the Consensus of the Consumer Stand-Alone Game Mode
    by Jin-Sian Yu, 余晉賢
    Published 2013
    Other Authors: “...Hsuan-Yi Chou...”
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  3. 23
    The Comparative Effects of Limited-Time and Limited-Quantity Scarcity Messages – Product Type and Consumer Regulatory Focus as Moderators
    by Shao-Hua Chen, 陳少華
    Published 2013
    Other Authors: “...Hsuan-Yi Chou...”
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  4. 24
    The Perfect and Happy ending of Fairy Tale?A study on the relationship between Taiwan idol dramas and love concepts of female audiences
    by Li-wei Wang, 王力威
    Published 2012
    Other Authors: “...Hsuan-Yi Chou...”
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  5. 25
    Effects of descriptions of food oral haptics on calorie estimations
    by Yu-Chia Chiu, 邱育佳
    Published 2016
    Other Authors: “...Hsuan-Yi Chou...”
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  6. 26
    Luxury Represents My Heart! The Influence of Men’s Mate Guarding Motive on Purchasing Luxury Goods
    by Jui Su, 蘇璿
    Published 2016
    Other Authors: “...Hsuan-Yi Chou...”
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  7. 27
    The Power of Time Perception:The Effect of Temporal Orientation in Tickets Group-buying
    by Chien-Yu Chen, 陳建宇
    Published 2014
    Other Authors: “...Hsuan-Yi Chou...”
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  8. 28
    To please you unconsciously: Effects of minor language variations in campaign advertisements on voters’ responses
    by Min-hung Yeh, 葉閔宏
    Published 2015
    Other Authors: “...Hsuan-Yi Chou...”
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  9. 29
    Know the enemy and know yourself: The Influence ofcomparison target and message framing in comparativeadvertising
    by Hung-Jui Cheng, 鄭閎睿
    Published 2015
    Other Authors: “...Hsuan-Yi Chou...”
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  10. 30
    The Key Influence of Mental Imagery on Consumer Purchasing Decisions: The Antecedents and Effects of Mental Simulation
    by Hsin-wen Liu, 劉馨文
    Published 2015
    Other Authors: “...Hsuan-Yi Chou...”
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  11. 31
    The New Weapon for Marketing Communication：Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types
    by Yi-Yu Su, 蘇伊瑜
    Published 2014
    Other Authors: “...Hsuan-Yi Chou...”
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  12. 32
    Cheated by Numbers:Advertising Effects of the Ad Message Presentation of Convenience Store’s Point Collecting
    by Wen-chieh Tsai, 蔡文婕
    Published 2015
    Other Authors: “...Hsuan-Yi Chou...”
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  13. 33
    A soft answer turned away wrath: effects of humorous rebuttal to negative political advertising
    by Ching Chin, 秦晴
    Published 2015
    Other Authors: “...Hsuan-Yi Chou...”
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  14. 34
    Who Are You? Examining Effects of Using Drama Elements into Ads
    by Wei Qian, 錢蔚
    Published 2015
    Other Authors: “...Hsuan-Yi Chou...”
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  15. 35
    More than a gift:Effects of gift promotion depth and product-gift fit on consumers’ purchase intentions in TV shopping
    by Kai-Ting Chang, 張凱婷
    Published 2016
    Other Authors: “...Hsuan-Yi Chou...”
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  16. 36
    It’s so nice of fans: The Research of Relationship Investment of Facebook Fan Page
    by Hsiao-ti Chang, 張筱笛
    Published 2016
    Other Authors: “...Hsuan-Yi Chou...”
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  17. 37
    Men Beauty 2.0-Kenny’s Era is Coming: Social Comparison Effects of Male Spokespersons
    by Chieh-wen Cheng, 鄭傑文
    Published 2016
    Other Authors: “...Hsuan-Yi Chou...”
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  18. 38
    Grasp the Key that Drives Youth Votes: The Effect of　Temporal Focus on Campaign Advertising Design and Endorser Selection
    by Ying-tzu Huang, 黃盈慈
    Published 2016
    Other Authors: “...Hsuan-Yi Chou...”
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  19. 39
    An Empirical Study of Using Theory of Social Network to Investigate the Effects of Movie Network on Consumer Decision
    by Ying-Cih Chen, 陳映慈
    Published 2019
    Other Authors: “...Dr. Hsuan-Yi Chou...”
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  20. 40
    Imagine, drive you into action: Effects of mental simulation in emotional appeal advertising
    by Ya-Jou Hsu, 許雅柔
    Published 2014
    Other Authors: “...Dr. Hsuan-Yi Chou...”
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