Marketing
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination.
Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements. Provided by Wikipedia
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22by Villanova, Daniel Joseph BodinOther Authors: “...Marketing...”
Published 2019
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23by Claiborne, C. B.Other Authors: “...Marketing...”
Published 2014
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24by DelVecchio, Susan K.Other Authors: “...Marketing...”
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27by Dobscha, SusanOther Authors: “...Marketing...”
Published 2014
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28by Wright, Newell D.Other Authors: “...Marketing...”
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29by Vashi, Vidyut H.Other Authors: “...Marketing...”
Published 2014
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30by Bristol, Terrence AlanOther Authors: “...Marketing...”
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31by Pierce, MeghanOther Authors: “...Marketing...”
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32by Ishida, ChiharuOther Authors: “...Marketing...”
Published 2014
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33by Peter, Paula CaterinaOther Authors: “...Marketing...”
Published 2014
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34by Krishen, Anjala SelenaOther Authors: “...Marketing...”
Published 2014
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35by Adkins, Natalie RossOther Authors: “...Marketing...”
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37by Saatcioglu, BigeOther Authors: “...Marketing...”
Published 2014
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38by Mandrik, Carter A.Other Authors: “...Marketing...”
Published 2014
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40by Saboo, PallabiOther Authors: “...Marketing...”
Published 2014
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