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Chen, Chenyueh
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Chen, Chenyueh
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1
The Relationship Of Rational And Impulsive Purchase Factors With Consumer Purchase Intention-The Moderating Role Of Product Involvement And Endorsement.
by
Lee, Guannan
,
李冠男
Published 2012
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Chen
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Chenyueh
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2
To Confer Message Factors On Sport Events Emotional Reactions Of Consumers And The Impact Of Purchase Intentions
by
Hsu, Chiayu
,
許嘉祐
Published 2012
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Chen
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Chenyueh
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