Glen L. Urban

Glen L. Urban has been a member of the MIT Sloan School of Management faculty since 1966 and dean at the school from 1993 to 1998. Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, entrepreneur, and author. He is the Chairman of Sloan's MIT Center for Digital Business. Provided by Wikipedia
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  1. 1
    A multiattribute utility diffusion model : Theory and application to the pre-launch forecasting of automobiles
    by Roberts, John H. (John Heath)
    Published 2005
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  2. 2
    An information-acceleration-based methodology for developing preproduction forecasts for durable goods : design, development, and initial validation
    by Weinberg, Bruce D
    Published 2005
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  3. 3
    Identifying customers' unmet needs using a virtual advisor and engineer
    by Cheng, Hoi Wai Thomas, 1977-
    Published 2014
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  4. 4
    The design and evaluation of a virtual trusted advisor
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  5. 5
    Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test
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  6. 6
    Defensive marketing strategy : its application to a financial decision support system
    by Elkins, Webb F, Borschberg, Andre
    Published 2005
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  7. 7
    Interactive Web shopping : building trust through storytelling and interface cues
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  8. 8
    Enhancing on-line customer trust : animated advisor design and prototype
    by Musa, Rami, 1979-
    Published 2006
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  9. 9
    The role of consideration in the pursuit of market share : a study of the U.S. automobile industry
    by Knight, Kenneth Darnell, 1960-
    Published 2005
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  10. 10
    Real-time adaptive morphing website modeled per user and optimized across users
    by Perciballi, Christopher J
    Published 2011
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  11. 11
    Mobile applications for trust based marketing : design, implementation and evalutation [sic]
    by Tomlinson, Ted J
    Published 2013
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  12. 12
    Empirical modeling of the dynamics of the order of entry effect on market share, trial penetration and repeat purchases for frequently purchased consumer goods
    by Kalyanaram, Gurumurthy
    Published 2005
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  13. 13
    Prospective marketing meta-analysis and a novel web-based media-mix modeling experiment
    by Ko, Ryan
    Published 2013
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  14. 14
    Lead user screening and testing of lead user generated product concepts
    by Nell, Michael Paul
    Published 2005
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  15. 15
    Trust based app marketing : design, implementation and evaluation
    by Hon, Keone D. (Keone David)
    Published 2011
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  16. 16
    High fidelity website research : using a browser extension to provide a natural environment
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  17. 17
    User adaptive Web morphing : an implementation of a Web-based Bayesian inference engine with Gittins' Index
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  18. 18
    The key elements of advocacy marketing
    by Yamaoka, Takashi, 1968-
    Published 2005
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  19. 19
    An eCommerce platform for customized page design and content delivery
    by Narang, Aman
    Published 2007
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  20. 20
    Extending the Sloan E-commerce Project with intelligent user interactions
    by Wang, Xingheng, 1977-
    Published 2013
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