Showing 1 - 4 results of 4 for search 'Lai, Meng-Kuan', query time: 0.05s Refine Results
  1. 1
    產品種類、品牌知名度、參考價格與涉入程度對消費者購買意願的影響
    by Wang, Shu-Hui, 王淑慧
    Published 1998
    Other Authors: “...Lai, Meng-Kuan...”
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  2. 2
    d
    by Hung, Hwa-wei, 洪華偉
    Published 1997
    Other Authors: “...Lai MengKuan...”
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  3. 3
    The impact of country-of-origin and reference price on risk perception
    by Chen, Yu Chang, 陳禹璋
    Published 1997
    Other Authors: “...Lai Meng Kuan...”
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  4. 4
    The Effect of Humor Advertising on Consumer Decision Process-For Mid to High Risk Product
    by Chen, Yan-I, 陳嬿伊
    Published 1998
    Other Authors: “...Lai Meng-Kuan...”
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