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Wilkinson, Helene
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Wilkinson, Helene
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Shopper movement patterns: the effects of product demonstrations on end-of-aisle displays within supermarket retailing
by
Phillips, Megan Marie
Published 2013
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Understanding the short-term impact of product discontinuations on consumer response behaviour
by
Hebblethwaite, Denisa
Published 2014
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Related Subjects
Consumer response behaviour
End-of-aisle displays
Experimental design
Impact on sales
In-store demonstrations
Logistic regression
Observational research
Product brand discontinuations
Product unavailability
Scanner data
Shopper behaviour
Supermarket
Supermarket retailing
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