Theorizing race, marginalization, and language in the digital media
Digitization of the communication medium has transformed the mute, marginalized ‘audience’ into a heterogeneous and credible content ‘producer.’ Drawing on this dynamics and operation of the digital media, it has urged the need to re-theorize ‘marginalization’ and ‘race.’ Hence, this paper critique...
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Universidad de Navarra
2021-04-01
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doaj-001a174f8fd544b89eab20a79fddb7f22021-04-14T08:30:13ZengUniversidad de NavarraCommunication & Society (Formerly Comunicación y Sociedad)2386-78762021-04-0134210.15581/003.34.2.403-415Theorizing race, marginalization, and language in the digital mediaDeepali Mallya0Rini Susanti1Christ (Deemed to be) UniversityUniv. Muhammadiyah Palembang Digitization of the communication medium has transformed the mute, marginalized ‘audience’ into a heterogeneous and credible content ‘producer.’ Drawing on this dynamics and operation of the digital media, it has urged the need to re-theorize ‘marginalization’ and ‘race.’ Hence, this paper critiques the digital-media tool, blogs, using a rhetoric-textual analysis method and critical discourse analysis method for the fictional text, Americanah. These methods employ the psychoanalytical-Althusserian critique of Adichie’s fictional narrative, Americanah. In the psychoanalytical sense, blog-writing can qualify as a mechanism of ‘sublimation’ in the post-modern world. In the Althusserian sense, blogs become persuasive mechanisms for a subject’s interpellation into non-dominant ideology. Among the plethora of marginalized global communities, African-Americans are enormously embracing the virtual communication trends for socio-political motives. This paper theorizes the correlations between race-related blogging, psychoanalytic sublimation, and the socio-political repudiation of power structure by employing the literary text as material evidence. Accordingly, the literary study has concluded that digital-mediums (i.e., in this case, political blogs) can depose the power vested in the ideological-state-apparatuses and impose a high potential for expression of unrestrained, credible, and democratic voice of the marginalized. It also validates that blogs/blogging influences and moulds national/political/racial discourses by lending a liberated voice and context-independent perspective to the racially oppressed. https://revistas.unav.edu/index.php/communication-and-society/article/view/40811African-Americansdigital mediaDominant ideologymarginalizationrace-related bloggingsublimation |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Deepali Mallya Rini Susanti |
spellingShingle |
Deepali Mallya Rini Susanti Theorizing race, marginalization, and language in the digital media Communication & Society (Formerly Comunicación y Sociedad) African-Americans digital media Dominant ideology marginalization race-related blogging sublimation |
author_facet |
Deepali Mallya Rini Susanti |
author_sort |
Deepali Mallya |
title |
Theorizing race, marginalization, and language in the digital media |
title_short |
Theorizing race, marginalization, and language in the digital media |
title_full |
Theorizing race, marginalization, and language in the digital media |
title_fullStr |
Theorizing race, marginalization, and language in the digital media |
title_full_unstemmed |
Theorizing race, marginalization, and language in the digital media |
title_sort |
theorizing race, marginalization, and language in the digital media |
publisher |
Universidad de Navarra |
series |
Communication & Society (Formerly Comunicación y Sociedad) |
issn |
2386-7876 |
publishDate |
2021-04-01 |
description |
Digitization of the communication medium has transformed the mute, marginalized ‘audience’ into a heterogeneous and credible content ‘producer.’ Drawing on this dynamics and operation of the digital media, it has urged the need to re-theorize ‘marginalization’ and ‘race.’ Hence, this paper critiques the digital-media tool, blogs, using a rhetoric-textual analysis method and critical discourse analysis method for the fictional text, Americanah. These methods employ the psychoanalytical-Althusserian critique of Adichie’s fictional narrative, Americanah. In the psychoanalytical sense, blog-writing can qualify as a mechanism of ‘sublimation’ in the post-modern world. In the Althusserian sense, blogs become persuasive mechanisms for a subject’s interpellation into non-dominant ideology. Among the plethora of marginalized global communities, African-Americans are enormously embracing the virtual communication trends for socio-political motives. This paper theorizes the correlations between race-related blogging, psychoanalytic sublimation, and the socio-political repudiation of power structure by employing the literary text as material evidence. Accordingly, the literary study has concluded that digital-mediums (i.e., in this case, political blogs) can depose the power vested in the ideological-state-apparatuses and impose a high potential for expression of unrestrained, credible, and democratic voice of the marginalized. It also validates that blogs/blogging influences and moulds national/political/racial discourses by lending a liberated voice and context-independent perspective to the racially oppressed.
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topic |
African-Americans digital media Dominant ideology marginalization race-related blogging sublimation |
url |
https://revistas.unav.edu/index.php/communication-and-society/article/view/40811 |
work_keys_str_mv |
AT deepalimallya theorizingracemarginalizationandlanguageinthedigitalmedia AT rinisusanti theorizingracemarginalizationandlanguageinthedigitalmedia |
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1721527469667778560 |