Influence of Corporate Social Responsibility on Customer Loyalty with Regard to the Role of Customer Trust and Satisfaction as Mediators

With its ever-increasing significance, corporate social responsibility is becoming a main topic in hotel industry. A reason is that corporate social responsibility affects customer loyalty. Hence, corresponding allocation of resources is not regarded as a cost here; rather, it is an investment towar...

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Bibliographic Details
Main Author: Saeid Saeida Ardakani
Format: Article
Published: Allameh Tabataba'i University Press 2016-04-01
Series:Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
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