Influence of Corporate Social Responsibility on Customer Loyalty with Regard to the Role of Customer Trust and Satisfaction as Mediators
With its ever-increasing significance, corporate social responsibility is becoming a main topic in hotel industry. A reason is that corporate social responsibility affects customer loyalty. Hence, corresponding allocation of resources is not regarded as a cost here; rather, it is an investment towar...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2016-04-01
|
| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_4164_4c156c1ff134e3132f26c300bbeeb801.pdf |