Voter, what citizen is that? Representations on the subject-people on the television presidential advertisements of 2006

The objective of this study is to identify in the television advertisements of coalitions with best results in the polls in the 2006 presidential elections, in the first round, the elements that tell us who is the subject, in the view of political actors (party/ candidate), to whom the speeches are...

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Bibliographic Details
Main Authors:	PAIVA, Daniela, BORGES, Thiago
Format:	Article
Language:	Portuguese
Published:	Brazilian Association of Political Communication Scholars 2013-01-01
Series:	Revista Compolítica
Subjects:	voting citizenship electioneering
Online Access:	http://compolitica.org/revista/index.php/revista/article/view/23/52

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spelling	doaj-00da345017c04662a4dd2c64336f0ca72020-11-24T22:28:13ZporBrazilian Association of Political Communication ScholarsRevista Compolítica2236-47812013-01-013195114Voter, what citizen is that? Representations on the subject-people on the television presidential advertisements of 2006PAIVA, DanielaBORGES, ThiagoThe objective of this study is to identify in the television advertisements of coalitions with best results in the polls in the 2006 presidential elections, in the first round, the elements that tell us who is the subject, in the view of political actors (party/ candidate), to whom the speeches are addressed. It proposes a guided reflection on the theme in question: to what extent does the "construction" of the image of the voter approach the advertisements image of a citizen voter? The work researches advertisements of the coalitions A Força do Povo (PT/PRB/PCdoB), Por um Brasil Decente (PSDB/PFL) and Frente de Esquerda (PSOL/PSTU/PCB)http://compolitica.org/revista/index.php/revista/article/view/23/52votingcitizenshipelectioneering
collection	DOAJ
language	Portuguese
format	Article
sources	DOAJ
author	PAIVA, Daniela BORGES, Thiago
spellingShingle	PAIVA, Daniela BORGES, Thiago Voter, what citizen is that? Representations on the subject-people on the television presidential advertisements of 2006 Revista Compolítica voting citizenship electioneering
author_facet	PAIVA, Daniela BORGES, Thiago
author_sort	PAIVA, Daniela
title	Voter, what citizen is that? Representations on the subject-people on the television presidential advertisements of 2006
title_short	Voter, what citizen is that? Representations on the subject-people on the television presidential advertisements of 2006
title_full	Voter, what citizen is that? Representations on the subject-people on the television presidential advertisements of 2006
title_fullStr	Voter, what citizen is that? Representations on the subject-people on the television presidential advertisements of 2006
title_full_unstemmed	Voter, what citizen is that? Representations on the subject-people on the television presidential advertisements of 2006
title_sort	voter, what citizen is that? representations on the subject-people on the television presidential advertisements of 2006
publisher	Brazilian Association of Political Communication Scholars
series	Revista Compolítica
issn	2236-4781
publishDate	2013-01-01
description	The objective of this study is to identify in the television advertisements of coalitions with best results in the polls in the 2006 presidential elections, in the first round, the elements that tell us who is the subject, in the view of political actors (party/ candidate), to whom the speeches are addressed. It proposes a guided reflection on the theme in question: to what extent does the "construction" of the image of the voter approach the advertisements image of a citizen voter? The work researches advertisements of the coalitions A Força do Povo (PT/PRB/PCdoB), Por um Brasil Decente (PSDB/PFL) and Frente de Esquerda (PSOL/PSTU/PCB)
topic	voting citizenship electioneering
url	http://compolitica.org/revista/index.php/revista/article/view/23/52
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Voter, what citizen is that? Representations on the subject-people on the television presidential advertisements of 2006

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