Factors That Influence Employees’ Intention to Use Enterprise Social Media as Knowledge Sharing Media

• Main Authors: Jeanifer Gunawan, Fergyanto E. Gunawan
• Format: Article
• Language: English
• Published: Bina Nusantara University 2019-10-01
• Series: CommIT Journal
• Subjects: intention to use; enterprise social media; knowledge sharing media
• Online Access: https://journal.binus.ac.id/index.php/commit/article/view/5627

Along with the widespread use of Enterprise Social Media (ESM) by various large companies in Indonesia, this research is conducted to discover what the factors that drive employees’ intention to use ESM as knowledge sharing media are, and what factor is the most dominant in driving employees’ intention. This research is a quantitative research which uses Innovation Diffusion Technology (IDT) and Extended Technology Acceptance Model (TAM) as the research model. Data collection in this research is conducted by the survey method. The questionnaires are distributed to 374 respondents. Based on the data collected, data processing and hypothesis testing are carried out using Partial Least Square Structural Equation Modelling (PLS-SEM). The result of this study indicates that relative advantage, compatibility, and perceived ease of use have a significant influence on perceived usefulness and perceived enjoyment. Meanwhile, perceived usefulness and perceived enjoyment have a significant influence on employees’ intention to use ESM. Furthermore, it is also found that the most dominant factor among those two variables is perceived enjoyment.