THE MANAGEMENT OF CONFLICT IN BUYER-SELLER RELATIONSHIPS: A CASE STUDY OF AN AUSTRALIAN EXPORTER IN ASIAN AND US MARKETS
This paper will extend the conflict management stream by examining the complexity of conflict in buyer-seller relationships, comparing Western and Asian markets and their "contextual boundaries". Specifically, a model is developed linking different dimensions of cross-cultural business rel...
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| Format: | Article |
| Language: | English |
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Universiti Sains Malaysia
2003-01-01
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| Series: | Asian Academy of Management Journal |
| Online Access: | http://www.usm.my/aamj/8.2.2003/AAMJ%208-2-6.pdf |