State of the art of pricing policy in air transportation: network carriers vs. low-cost airlines
The modern air transport industry is highly competitive. To survive in the market, the implementation of a successful marketing strategy is fundamental. In particular, an effective pricing policy has become crucial for airlines to remain profitable. Correspondingly, the different types of airlin...
Main Authors: | Christian Wehner, Jesús Manuel López-Bonilla, Luis Miguel López-Bonilla, José António C. Santos |
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Format: | Article |
Language: | English |
Published: |
University of the Algarve - ESGHT - CIEO
2018-07-01
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Series: | Tourism & Management Studies |
Subjects: | |
Online Access: | https://tmstudies.net/index.php/ectms/article/view/1090/pdf_104 |
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