HUBUNGAN ANTARA LOYALITAS PELANGGAN DENGAN LINGKUNGAN BELANJA DALAM MENCIPTAKAN PROFITABILITAS JANGKA PANJANG

HUBUNGAN ANTARA LOYALITAS PELANGGAN DENGAN LINGKUNGAN BELANJA DALAM MENCIPTAKAN PROFITABILITAS JANGKA PANJANG

The rapidly and constantly changing business has forced business ro reconsider their strategies in maintaning ther customer base. This article presents the effect of customer loyalty on shopping environment and shopping environment and shopping behavior to reach the long-term profotability. The rela...

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Bibliographic Details
Main Author: Lilik Andriyani
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Magelang 2017-03-01
Series:Jurnal Analisis Bisnis Ekonomi
Subjects:
customer loyalty
shopping environment
shopping behavior
relationship marketing
long-term ralationship
self regulation
Online Access:http://journal.ummgl.ac.id/index.php/bisnisekonomi/article/view/1095

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