Model for measuring customer loyalty towards a service provider
The paper aims to create a valid model for measuring customer loyalty towards a service provider. Principal solutions for designing a model of loyalty measurement have emerged from the clarified role of customer loyalty and evaluation problems. The worked out solutions include selecting a proper co...
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Vilnius Gediminas Technical University
2015-12-01
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doaj-04a0568b9b3f4fb3a1323dbc78a0764a2021-07-02T14:19:43ZengVilnius Gediminas Technical UniversityJournal of Business Economics and Management1611-16992029-44332015-12-0116610.3846/16111699.2015.1112829Model for measuring customer loyalty towards a service providerIlona Skačkauskienė0Neringa Vilkaitė-Vaitonė1Sergej Vojtovic2Department of Social Economics and Management, Vilnius Gediminas Technical University, Saulėtekio al. 11, 10223 Vilnius, LithuaniaDepartment of Social Economics and Management, Vilnius Gediminas Technical University, Saulėtekio al. 11, 10223 Vilnius, LithuaniaDepartment of Management and Development of Human Resources, University of Alexander Dubcek, Studentska 3, 91150 Trenčín, Slovakia The paper aims to create a valid model for measuring customer loyalty towards a service provider. Principal solutions for designing a model of loyalty measurement have emerged from the clarified role of customer loyalty and evaluation problems. The worked out solutions include selecting a proper concept (1), loyalty specification (2), determining a period necessary for loyalty measurement (3), differentiation of loyalty measurement depending on accessible data (4) and measuring a stage of loyalty (5). The conducted research referred to an example of a catering company, thus adopting an original mathematical model for the empirical measurement of customer loyalty. The obtained results have revealed that the loyalty of the customers of the investigated service provider is of an intermediate level. The findings have also showed the superiority of the proposed model for measuring the state of customer loyalty and for obtaining better solutions to the development of customer loyalty in the service industry. https://journals.vgtu.lt/index.php/JBEM/article/view/2586customer loyaltymeasurement of customer loyaltyservice loyaltyservice businesspurchase valuepurchase frequency |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Ilona Skačkauskienė Neringa Vilkaitė-Vaitonė Sergej Vojtovic |
spellingShingle |
Ilona Skačkauskienė Neringa Vilkaitė-Vaitonė Sergej Vojtovic Model for measuring customer loyalty towards a service provider Journal of Business Economics and Management customer loyalty measurement of customer loyalty service loyalty service business purchase value purchase frequency |
author_facet |
Ilona Skačkauskienė Neringa Vilkaitė-Vaitonė Sergej Vojtovic |
author_sort |
Ilona Skačkauskienė |
title |
Model for measuring customer loyalty towards a service provider |
title_short |
Model for measuring customer loyalty towards a service provider |
title_full |
Model for measuring customer loyalty towards a service provider |
title_fullStr |
Model for measuring customer loyalty towards a service provider |
title_full_unstemmed |
Model for measuring customer loyalty towards a service provider |
title_sort |
model for measuring customer loyalty towards a service provider |
publisher |
Vilnius Gediminas Technical University |
series |
Journal of Business Economics and Management |
issn |
1611-1699 2029-4433 |
publishDate |
2015-12-01 |
description |
The paper aims to create a valid model for measuring customer loyalty towards a service provider. Principal solutions for designing a model of loyalty measurement have emerged from the clarified role of customer loyalty and evaluation problems. The worked out solutions include selecting a proper concept (1), loyalty specification (2), determining a period necessary for loyalty measurement (3), differentiation of loyalty measurement depending on accessible data (4) and measuring a stage of loyalty (5). The conducted research referred to an example of a catering company, thus adopting an original mathematical model for the empirical measurement of customer loyalty. The obtained results have revealed that the loyalty of the customers of the investigated service provider is of an intermediate level. The findings have also showed the superiority of the proposed model for measuring the state of customer loyalty and for obtaining better solutions to the development of customer loyalty in the service industry.
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topic |
customer loyalty measurement of customer loyalty service loyalty service business purchase value purchase frequency |
url |
https://journals.vgtu.lt/index.php/JBEM/article/view/2586 |
work_keys_str_mv |
AT ilonaskackauskiene modelformeasuringcustomerloyaltytowardsaserviceprovider AT neringavilkaitevaitone modelformeasuringcustomerloyaltytowardsaserviceprovider AT sergejvojtovic modelformeasuringcustomerloyaltytowardsaserviceprovider |
_version_ |
1721328006930104320 |