Model for measuring customer loyalty towards a service provider
The paper aims to create a valid model for measuring customer loyalty towards a service provider. Principal solutions for designing a model of loyalty measurement have emerged from the clarified role of customer loyalty and evaluation problems. The worked out solutions include selecting a proper co...
Main Authors: | Ilona Skačkauskienė, Neringa Vilkaitė-Vaitonė, Sergej Vojtovic |
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Format: | Article |
Language: | English |
Published: |
Vilnius Gediminas Technical University
2015-12-01
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Series: | Journal of Business Economics and Management |
Subjects: | |
Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/2586 |
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